About us

I'm Hamid, graphic designer and visual artist.
Through my creations, I explore the link between art and everyday life - how an image, a symbol or a color can transform a simple garment or accessory into a form of personal expression.

My approach is based on simplicity, emotion and visual coherence.
Each design is conceived to tell a story, evoke an idea or a feeling, without artifice. My aim is not to follow trends, but to create visuals that stand the test of time and find their natural place in the eyes of those who wear them.

This boutique project was born of a desire to make art accessible in a different way, through everyday media - t-shirts, posters, objects - while respecting a sincere artistic requirement.

Welcome to my world.